Don't Hesitate... Call Your NewAge Marketing Representative TODAY! |
|---|
|
| Phone: (401)431-0771 |
|
| FAX: (401)431-0774 |
|
|
| Mailing Address: NewAge Marketing, Inc. 50 Sutton Avenue East Providence, RI 02914 |
Part of the AXtion AD Rax (NAM original) College Marketing Program
|
1. The On-Campus Coolness Fact-or AXtion College Postcards are artsy, funky, sexy & cool. And that’s not just our opinion; ask anyone who collects or sends these free cards to friends, family members, colleagues! 2. The System is Designed as a Take-One, Not a Give-Away Students, faculty,
administration and staff take only the particular AXtion College Postcards,
which appeal to them. Each AXtion Card is selected on a voluntary
basis and with enthusiasm. Students identify strongly with their
AXtion College Postcards, i.e. YOUR ADVERTISEMENT; 3. Substantial Results The take-one rate of your AXtion Card college marketing campaign can be measured by counting the number of cards available in our AXtion AD RAX Displays at the end of each month. This data can be used to compare the relative attractiveness of your offer/advertisement to other ongoing marketing campaigns you may have. 4. Baseball Cards/Stamps/Comics/-AXtion College Postcards = Collectible Items! STARTING TO SEE THE BIG PICTURE? AXtion College Postcards lend a collectible advantage to your ad campaign. Many people enjoy magazines, bus-shelter, billboard ads and TV commercials, which are difficult to collect unlike FREE AXtion College Postcards which are tangible. 5. Word Of Mouth When someone mails an AXtion Card to a friend, family member or colleague, they are exposing a secondary/multiple audiences to your advertising message. This increases the overall reach of your marketing campaign and allocates more bang for your advertising dollar. |
6. The Endorsement x 2 x 3 x 4 AXtion College Postcards can be found on 531 campuses with total enrollment exceeding 5,500,000 college students. This is a strong endorsement, of AXtion College Postcards in general and your specific AXtion Card advertisement in particular. 7. Qualified Audience The ad medium is simple. If a student isn’t interested in a particular product, they most likely won’t take that AXtion Card. Thus, Each and Every AXtion Card ends up in the hands of students who are genuinely interested in the message, brand, product or service being advertised. 8. Advertisements? On The Contrary We Say!! Students enjoy AXtion College Postcards because they’re unobtrusive, subtle, and different, artsy and most importantly FREE. What a great way to create a brand awareness in young adults! |
Viewing Areas/Display RAX
AXtion Card displays are located at 531 college campuses nationwide with over 3,000 RAX to advertise in. This targeted program reaches 1/3 of the entire college market in a relaxed and inviting environment. Unlike other audiences, Students are just forming brand loyalty and very willing to experiment, thereby, they are most likely to pay attention and ultimately mail AXtion Cards to their friends and family!
On Campus
AXtion Card displays are located in student unions, dining halls, mailrooms, dorms, fraternities, sororities, and selected academic buildings on college campuses across the United States. Students are advocate consumers of the FREE AXtion Cards because they use them to keep in touch with friends and family back home. This program is a highly targeted medium for reaching an elusive student marketplace.
Typical On Campus Uses
- Mail them to friends and family
- Wallpaper for dorm rooms
- Give them to someone they like with a phone # or email address attached
- Write down a homework assignment
- Collect them
- Frame them
SPECS FOR PRINTING AXTION COLLEGE POSTCARDS
Fulfilling
The Order
To place an order, follow these 3 steps:
- Complete and print out the Order Form.
- Enclose Artwork.
- Enclose Full Payment.
You will receive telephone
or fax confirmation of your order via Lincoln Press! How
to Submit your Artwork?
Printing Specifications
Paper: 18 point(nice and thick!) with Galerie Gloss 100lb Cover
Color: The front is printed in full-color (4 color process); backs print
black and orange (PMS 172)
Size: Standard 4.25" x 6".
Turnaround Time
14 day turnaround after approval of final artwork. Art is
considered "final" after all corrections have been made and you’ve
signed the layout "OK to print!"
There are three different ways to submit your postcard artwork:
- As film separations (Professionals)
- On computer disk
- Raw artwork; i.e.,
slides, prints, drawings, etc.
Contact Lincoln Press with any questions regarding submission of artwork.
Shipping
Printing cards negates initial shipping charge
to NewAge Marketing, Inc. Headquarters. Client is however responsible
for shipping charges of AXtion College Postcards shipped via UPS directly from our
Headquarters to distribution agents according to wave distributions assigned
by client and NewAge Marketing, Inc.
If you choose to print elsewhere, client is responsible for shipping charges
to NewAge Marketing, Inc. as well as distribution agents.
Printing
Schedule/Rolling
Please refer to the
following schedule for approximate turnaround time. Cards
are ready/printed to ship 14 business days after Final Artwork is submitted.
Note: Artwork is considered
"Final" after all corrections have been made and you
have signed the layout "OK to print".
Mechanical
Requirements
Artwork should be provided in the form of film separations with a Matchprint for color proofing. Layouts must follow these specs:
| 6.00" x 4.25" |
Film negatives for CMYK separations+Matchprint |
| 6.25" x 4.50" | Film negatives for K + PMS 172 separations laserprint |
| .125" from trim lines | Right reading, emulsion side down, 150 line screen |
|
Front/Back Card Presentation 4-Color process: C+M+Y+K only. RGB Separations are not accepted. If using a black background, please use: C:80%, M:60%, Y:40%, K:100%. AXtion Card does not recommend 100% K-only backgrounds.2 Colors are used on the back of all AXtion College Postcards: PMS 172 (Orange) and black. The AXtion Card Production Dept. will provide you with a template for the back that includes the AXtion Card logo, the AXtion Card tag line, 4 address lines and a dotted middle line. Feel free to use PMS 172 in your design for the back of the card! |
 |
National Advertising/One Month Distribution
ALL Markets
| 531 Campuses | 5,895,351 Students | 3,030 Racks |
| Full Run | 1,818,000 Cards | |
| Half Run |
909,000 Cards |
Metro Buys
Cards Are Based On 150 Cards Per Week Per Location
600 Cards Per Month Per Location
| Metro Market | # Of Colleges/Racks | Full Run | Half Run |
| Atlanta | 8 Colleges/33 Racks | 20M | 10M |
| Baltimore | 7 Colleges/37 Racks | 20M | 10M |
| Boston | 23 Colleges/103 Racks | 60M | 30M |
| Chicago | 28 Colleges/152 Racks | 90M | 45M |
| Dallas | |||
| San Antonio | 23 Colleges/183 Racks | 100M | 50M |
| Los Angeles | |||
| San Francisco | |||
| Sacramento | 58 Colleges/383 Racks | 200M | 100M |
| New York | 50 Colleges/236 Racks | 120M | 60M |
|
Philadelphia |
|||
| Pittsburgh | 31 Colleges/113 Racks | 60M | 30M |
| Seattle | |
||
|
Spokane |
|||
| Tacoma | 11 Colleges/53 Racks | 30M | 15M |
| Florida | 21 Colleges/119 Racks | 70M | 35M |
| D.C. | 3 Colleges/27 Racks | 20M | 10M |
|
Flagstaff |
|||
| Tuscon | 6 Colleges/76 Racks | 50M | 25M |
| Denver | 10 Colleges/50 Racks | 30M | 15M |
| Hartford | 11 Colleges/22 Racks | 15M | 7M |
| Newark | 20 Colleges/91 Racks | 50M | 25M |
| 23 Markets | 310 Colleges/1678 Racks | 935M |
467.5M |
Regional/Local
Buys Available: *Minimum Order Of 20,000 AXtion College Postcards
RATES
AXtion
Cards Net Media Rates Without Printing Cost:
*Rates are Net of Agency Commission.
| 10,000 – 50,000 Cards | 10 cents per card/$100 per 1000 cards |
| 50,001-100,000 Cards | 9 cents per card/$90 per 1000 cards |
| 100,001 PLUS Cards |
8.5 cents per card/$85 per 1000 cards |
Estimated Printing Cost
as of 4/13/00
| AXtion
Cards Postcards Galerie Gloss 100LB Cover 4.25 X 6 2/s Ink Side 1: 4 Color Ink Side 2: 2 Color |
10,000 Cards $1,141.42 |
| AXtion
Cards Postcards Galerie Gloss 100LB Cover 4.25 X 6 2/s Ink Side 1: 4 Color Ink Side 2: 2 Color |
25,000 Cards |
| AXtion
Cards Postcards Galerie Gloss 100LB Cover 4.25 X 6 2/s Ink Side 1: 4 Color Ink Side 2: 2 Color |
50,000
Cards $2,011.50 |
| AXtion
Cards Postcards Galerie Gloss 100LB Cover 4.25 X 6 2/s Ink Side 1: 4 Color Ink Side 2: 2 Color |
100,000
Cards
$2,943.14 |
For a FREE quotation on AXtion College PostCards CLICK
HERE.
AXtion Collge PostCards, free postcard advertising promotions on college campuses. Free postcard selections for students, faculty, and administrative alike enjoy the sexy, artsy, funky & cool advertisements. Students take only the AXtion college postcards which appeal to them. Each AXtion college postcard is selected...voluntarily and with enthusiasm. AXtion college postcards offer a choice new college marketing advertising medium.