NewAge Marketing
MousePADvertising

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Call Your NewAge Marketing
Representative
TODAY!
Phone:
(888)631-9222
FAX:
(603)452-5069
Mailing Address:
NewAge
Marketing, Inc.
PO BOX 1170
Conway, NH 03818

An Offline Advertising Medium That's Always Accessible
24 Hours A Day, 7 Days A Week

  Free mousepad advertising promotions on college campuses, (MousePAD-vertising [NAM Original]) is a cost effective, innovative, new medium allowing college marketing organizations the opportunity to advertise client products and services in locations once restricted. The mousepads are in front of students as they are making decisions about which sites they will visit.

Audience

Substantial Reach
MousePAD-vertising mousepads reach millions of college student internet users each time they log on to the internet in classrooms, school libraries, computer labs, dorms, Fraternities, and sororities, etc..

Brand Advertising at the Point of Access
Promote your Product, Service, Program to millions of eager college internet users at thousands of computer workstations, internet terminals, Student Union Stations, Libraries, Dorm Rooms, etc... Advertise in was once generally advertising-restricted environments.

Targeted Market Penetration
Stand apart from the crowd with this unique advertising medium. Grab and hold onto the attention of curious college internet users before, during and after they log on to the Net for an entire Academic Calendar Year (August 15-June 15)-(June 25-August 14, Summer Session).

MouseP Advertising

MouseP Advertising

Program Overview

24/7 Advertising-24 Hours A Day, 7 Days A Week

Millions and millions of students use their school's computers as well as their own each day to access and surf the internet. With MousePAD-vertising creative strategies, your product, service, program and URL (http:www.address) is highly visible in excess of 100 million user sessions each month at more than 1800 college campuses nationally.

MouseP Advertising

Dominant College MarketPlace Penetration
MousePAD -vertising mousepads promote select client web sites 24/7 for the duration of the academic calendar year where students access the web. Top Quality Design and Production unmatched by any other in the industry Delivers your valuable message in a unique, and credible manner, featuring advertiser supplied logo, image, text and site description all in a simple to read mousepad ad.

More MousePad Advertising For Your Buck!!
Unlike Other Companies who display 2-4 Advertisements Per Pad Diminishing YOUR Ad, MousePAD -vertising delivers a Full Mousepad advertisement at competitive industry rates.

PowerFul Advertising Medium
MousePAD-vertising is distributed to one of the largest and most curious Internet user groups, STUDENTS, at the point of connection. 98% of students have FREE access to the internet and spend an average of 4 hours a week surfing. Curiousity, Receptiveness, and Willingness make students and ideal target audience while creating brand awareness for years to come.

Guaranteed MarketPlace Exposure
Thousands of distribution points nationally secure that your ad will be viewed over and over again. Stolen Mousepads, which we encourage, are replaced on a week to week basis in accordance to the number of waves (# of distributions) assigned by the client prior to the commencement of the campaign. All Waves are dependent upon of the Volume of the Order In Direct Relation To The Number Of Campuses Covered.

Program Requirements
College/University:
National
Placement Period:
August 15-June 15
Distribution Points:
396,000
User Sessions/MO:
144 Million Students

Estimated Number of Students Each Month
   The average user session is in excess of 1 hour. These numbers are based on independent surveys conducted by schools and library log server reports.

Repeat Advertising -
Reaches Approximately 2,400 Students Per Year Per Mousepad

  Low-cost, highly visited mousepad advertising is an efficient college marketing medium.


Determine Which Media Buy Is Best Suited
To Meet Your College Marketing Objectives

    National Buy
All Participating Colleges Including Metro Programs 1800 Campuses
4 Distribution Points
15 Pads Per Distribution Point

108,000 Pads

Total: $232,200.00

    Metro Buy: Mousepads Per Month/ Per Distribution/Full Run

College
# of Campuses
# Locations
Full Run/# of Pads
Total
Atlanta
8
33 X 15Pads
495
$2,079
Baltimore
7
37
555
$2,331
Boston
(NOTE: City Test Program/
Reduced Test Program Rate)
23
103
1545
$3,890
Chicago
28
152
2280
$8,322
Dallas
Houston
San Antonio
23
183
2745
$9,196
Los Angeles
San Francisco
Sacramento
58
383
5745
$17,522
New York
50
236
3540
$11,859
Philadelphia
Pittsburgh
31
113
1695
$6,187
Seattle
Spokane
Tacoma
11
53
795
$3,060
South Florida
21
119
1785
$6,515
Washington D.C.
3
27
405
$1,701

   Note: Listed Prices Include Production of MousePads As Well As
     Distribution On Campus.
   Note: Prices Listed Do Not Include UPS Postal Shipments To Distribution
     Agents Nor NewAge
   Note: Listed Rates Are Net Of Agency Commissions

Regional Buy
  In an effort to accommodate the advertising budget of all clients, advertisers may choose a regional buy based upon a school to school selection criteria: Full-Half-Quarter-Eighth Runs Available.
Please Contact A NewAge Marketing Representative For Complete School Listings.
NOTE: Minimum Order of 600 Mousepads Per Order.

MouseP AD-vertising Ad Rates: Fixed-Fee
# of Mousepads $ Per MousePad
1-600 $4.20
601-1000 $3.85
1001-2500 $3.65
2501-5000 $3.35
5001-7500 $3.05
7501-10,000 $2.75
10001-15000 $2.45
15001 PLUS $2.15

(Listed prices represent production of mousepads as well as distribution on client supplied campus listing.)

MouseP AD-vertising Ad Rates: Distribution ONLY
# of Mousepads $ Per MousePad
1-600 $1.25
601-1000 $1.20
1001-2500 $1.15
2501-5000 $1.05
5001-7500 $1.00
7501-10,000 $ .95
10001-15000 $ .90
15001 PLUS $ .85

(Listed prices represent distribution of mousepads on client supplied campus listing.
Prices do not include design/ production nor UPS postal shipments.)


MouseP AD-vertising Ad Rates: Production ONLY
# of Mousepads $ Per MousePad
1-600 $2.95
601-1000 $2.65
1001-2500 $2.50
2501-5000 $2.40
5001-7500 $2.25
7501-10,000 $2.09
10001-15000 $2.00
15001 PLUS $1.90
(Listed prices represent production ONLY. Prices do not
include design/ nor UPS postal shipments to clients.)

INSERTION DEADLINES

  MouseP AD-vertising programs are on a rolling basis.

TURNAROUND TIME

  We require 1 week for design approvals from advertisers, 1 week for printing, 1 week for manufacturing, and 1 week for shipping. Approximate Turnaround Time is 28 days from start to finish for Campus Delivery.

RUSH ORDERS
  Per Approval: Please Add 35% to Total Net. Approximate TurnAround 14 Days from start to finish.

DEMOGRAPHICS
  95% of college students access the internet on a weekly basis 1. $100 Billion annually is spent on goods and services by more than 15 million college students.

Greenfield Online (1999) Reports:

  • 80% of students have credit cards
  • 61% of students regularly visit entertainment sites
  • 32% regularly visit shopping sites
  • 18% regularly visit travel sites
  • 62% of students of those students who have visited shopping sites have made a purchase spending $314 million on various items including but not limited to: CD's, books, and airline tickets, apparel and concert tickets in the last year alone. (Student Monitor, 1998)

MouseP AD-vertising: -A cost-effective, unique advertising vehicle-
"Allowing Students the opportunity to Act Upon your Advertisement"-

Mousepad samples are available upon request.


Detailed Art Requirements
  Create in a graphic program at 300-dpi resolution. Import information by scanning at 300-dpi, or higher. We do not recommend using low contrast gradients (i.e. Light gray to dark grey), and shadowing on smaller text, which can make the text, look blurry. Place important text logo information 1 INCH in from the edge all around to allow for a "full bleed" print off the edge of the mousepad.
Mousepad Size Final Canvas Size Maximum Image Size
7 3/4" X 9 1/4" 8.0 X 9.5 7.0 X 8.5

    FLATTEN TO GRAPHIC IMAGE-TEXT INCLUDED
Corel Draw Convert text to curves & save as TIFF
Adobe Illustrator Convert fonts to outlines & save as EPS
Quark Export to AI with text converted to curves & save as EPS
PhotoShop Flatten layers & save as TIFF
PowerPoint Save as TAG image, file format (tiff)

SAVE IMAGE
  Save image, at final canvas size, above, at 300-dpi, or 5 megabytes minimum, For PC.
Save file as a TIFF, PSD, EPS, or GIF.

TO SEND BY E-MAIL
  Compress using: JPG at maximum (12), or WINZIP.

POST AT YOUR WEBSITE FOR DOWNLOAD
  Or post at your website for us to download.

SEND IMAGE FILE ON CD OR DISK
  We prefer if you send your image at full resolution, saved on CD or ZIP disk. Also send a color copy, or other items for color reference, with notations as to preference for color adjustments. WE RECOMMEND A COLOR PROOF FOR REFERENCE.

LET US CREATE YOUR MOUSEPAD IMAGE
  We can also scan your quality photo/logo, or other positive image, add color background text information, for an additional set up charge of $125-$175. Please send a layout for placement and size/type of text & logo information.

USE ONE OF OUR MANY STOCK ART IMAGES FOR FREE
  We can insert your logo, or other positive image, and text into one of our stock art images. We have an extensive library of art images available. Let us know what you are looking for and we'll send thumbnails by e-mail for your review.

IF YOU REQUIRE FURTHER ASSISTANCE, PLEASE FEEL FREE TO CONTACT US.

For a FREE quotation on MousePAD-vertising CLICK HERE.


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