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An
Offline Advertising Medium That's Always Accessible
24 Hours A Day, 7 Days A Week
Free
mousepad advertising promotions on college campuses, (MousePAD-vertising
[NAM Original]) is a cost effective, innovative, new medium allowing college marketing
organizations the opportunity to advertise client products and services
in locations once restricted. The mousepads are in front of students as
they are making decisions about which sites they will visit.
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Audience
Substantial Reach
MousePAD-vertising
mousepads reach millions of college student internet users each
time they log on to the internet in classrooms, school libraries,
computer labs, dorms, Fraternities, and sororities, etc..
Brand
Advertising at the Point of Access
Promote your
Product, Service, Program to millions of eager college internet
users at thousands of computer workstations, internet terminals,
Student Union Stations, Libraries, Dorm Rooms, etc... Advertise
in was once generally advertising-restricted environments.
Targeted
Market Penetration
Stand apart
from the crowd with this unique advertising medium. Grab and hold
onto the attention of curious college internet users before, during
and after they log on to the Net for an entire Academic Calendar
Year (August 15-June 15)-(June 25-August 14, Summer Session).
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Program
Overview
24/7
Advertising-24 Hours A Day, 7 Days A Week
Millions and millions of students use their school's computers
as well as their own each day to access and surf the internet.
With MousePAD-vertising creative strategies, your product,
service, program and URL (http:www.address) is highly visible
in excess of 100 million user sessions each month at more than
1800 college campuses nationally.
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Dominant
College MarketPlace Penetration
MousePAD
-vertising mousepads promote select client web sites 24/7 for the duration
of the academic calendar year where students access the web. Top Quality
Design and Production unmatched by any other in the industry Delivers
your valuable message in a unique, and credible manner, featuring advertiser
supplied logo, image, text and site description all in a simple to read
mousepad ad.
More
MousePad Advertising For Your Buck!!
Unlike Other Companies
who display 2-4 Advertisements Per Pad Diminishing YOUR Ad, MousePAD -vertising delivers a Full Mousepad advertisement at competitive
industry rates.
PowerFul
Advertising Medium
MousePAD-vertising
is distributed to one of the largest and most curious Internet user
groups, STUDENTS, at the point of connection. 98% of students have FREE
access to the internet and spend an average of 4 hours a week surfing.
Curiousity, Receptiveness, and Willingness make students and ideal target
audience while creating brand awareness for years to come.
Guaranteed
MarketPlace Exposure
Thousands of distribution
points nationally secure that your ad will be viewed over and over again.
Stolen Mousepads, which we encourage, are replaced on a week to week
basis in accordance to the number of waves (# of distributions) assigned
by the client prior to the commencement of the campaign. All Waves are
dependent upon of the Volume of the Order In Direct Relation To The
Number Of Campuses Covered.
Program
Requirements
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College/University:
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National
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Placement
Period:
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August
15-June 15 |
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Distribution
Points:
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396,000 |
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User
Sessions/MO:
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144
Million Students |
Estimated
Number of Students Each Month
The average
user session is in excess of 1 hour. These numbers are based on independent
surveys conducted by schools and library log server reports.
Repeat
Advertising -
Reaches Approximately 2,400 Students Per Year Per Mousepad
Low-cost,
highly visited mousepad advertising is an efficient college marketing
medium.
Determine
Which Media Buy Is Best Suited
To Meet Your College Marketing Objectives
National
Buy
| All
Participating Colleges Including Metro Programs |
1800
Campuses
4 Distribution Points
15 Pads Per Distribution Point |
108,000
Pads
Total: $232,200.00
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Metro
Buy: Mousepads Per Month/ Per Distribution/Full Run
| College
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#
of Campuses
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#
Locations
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Full
Run/# of Pads
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Total
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| Atlanta
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8
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33
X 15Pads
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495
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$2,079
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| Baltimore
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7
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37
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555
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$2,331
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Boston
(NOTE: City Test Program/
Reduced Test Program Rate) |
23
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103
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1545
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$3,890
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| Chicago
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28
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152
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2280
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$8,322
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| Dallas |
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| Houston |
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| San
Antonio |
23
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183
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2745
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$9,196
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| Los
Angeles |
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| San
Francisco |
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| Sacramento
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58
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383
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5745
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$17,522
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| New
York |
50
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236
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3540
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$11,859
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| Philadelphia |
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| Pittsburgh
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31
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113
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1695
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$6,187
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| Seattle |
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| Spokane |
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| Tacoma
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11
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53
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795
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$3,060
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| South
Florida |
21
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119
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1785
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$6,515
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| Washington
D.C. |
3
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27
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405
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$1,701
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Note:
Listed Prices Include Production of MousePads As Well As
Distribution On Campus.
Note: Prices Listed Do Not Include UPS Postal
Shipments To Distribution
Agents Nor NewAge
Note: Listed Rates Are Net Of Agency Commissions
Regional
Buy
In an effort
to accommodate the advertising budget of all clients, advertisers may
choose a regional buy based upon a school to school selection criteria:
Full-Half-Quarter-Eighth Runs Available.
Please Contact A NewAge Marketing Representative For Complete School Listings.
NOTE: Minimum Order of 600 Mousepads Per Order.
MouseP
AD-vertising Ad Rates: Fixed-Fee
| # of Mousepads |
$ Per MousePad |
| 1-600 |
$4.20 |
| 601-1000 |
$3.85 |
| 1001-2500 |
$3.65 |
| 2501-5000 |
$3.35 |
| 5001-7500 |
$3.05 |
| 7501-10,000 |
$2.75 |
| 10001-15000 |
$2.45 |
| 15001 PLUS |
$2.15 |
(Listed
prices represent production of mousepads as well as distribution on client
supplied campus listing.)
MouseP
AD-vertising Ad Rates: Distribution ONLY
| # of Mousepads |
$ Per MousePad |
| 1-600 |
$1.25
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| 601-1000 |
$1.20
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| 1001-2500 |
$1.15
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| 2501-5000 |
$1.05
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| 5001-7500 |
$1.00
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| 7501-10,000 |
$ .95
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| 10001-15000 |
$ .90
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| 15001 PLUS |
$ .85
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(Listed prices represent
distribution of mousepads on client supplied campus listing.
Prices do not include design/ production nor UPS postal shipments.)
MouseP
AD-vertising Ad Rates: Production ONLY
| # of Mousepads |
$ Per MousePad |
| 1-600 |
$2.95 |
| 601-1000 |
$2.65 |
| 1001-2500 |
$2.50 |
| 2501-5000 |
$2.40 |
| 5001-7500 |
$2.25 |
| 7501-10,000 |
$2.09 |
| 10001-15000 |
$2.00 |
| 15001 PLUS |
$1.90 |
(Listed
prices represent production ONLY. Prices do not
include design/ nor UPS postal shipments to clients.)
INSERTION
DEADLINES
MouseP
AD-vertising programs are on a rolling basis.
TURNAROUND
TIME
We require
1 week for design approvals from advertisers, 1 week for
printing, 1 week for manufacturing, and 1 week for shipping. Approximate
Turnaround Time is 28 days from start to finish for Campus Delivery.
RUSH
ORDERS
Per Approval:
Please Add 35% to Total Net. Approximate TurnAround 14
Days from start to finish.
DEMOGRAPHICS
95% of
college students access the internet on a weekly basis 1. $100 Billion
annually is spent
on goods and services by more than 15 million college students.
Greenfield
Online (1999) Reports:
- 80% of students
have credit cards
- 61% of students
regularly visit entertainment sites
- 32% regularly visit
shopping sites
- 18% regularly visit
travel sites
- 62% of students
of those students who have visited shopping sites have made a purchase
spending $314 million on various items including but not limited to:
CD's, books, and airline tickets, apparel and concert tickets in the
last year alone. (Student Monitor, 1998)
MouseP AD-vertising:
-A cost-effective, unique advertising vehicle-
"Allowing
Students the opportunity to Act Upon your Advertisement"-
Mousepad samples
are available upon request.
Detailed
Art Requirements
Create
in a graphic program at 300-dpi resolution. Import information by scanning
at 300-dpi, or higher. We do not recommend using low contrast gradients
(i.e. Light gray to dark grey), and shadowing on smaller text, which can
make the text, look blurry. Place important text logo information 1 INCH
in from the edge all around to allow for a "full bleed" print off the
edge of the mousepad.
| Mousepad
Size |
Final
Canvas Size |
Maximum
Image Size |
| 7
3/4" X 9 1/4" |
8.0
X 9.5 |
7.0
X 8.5 |
FLATTEN
TO GRAPHIC IMAGE-TEXT INCLUDED
| Corel
Draw |
Convert
text to curves & save as TIFF |
| Adobe
Illustrator |
Convert
fonts to outlines & save as EPS |
| Quark |
Export
to AI with text converted to curves & save as EPS |
| PhotoShop |
Flatten
layers & save as TIFF |
| PowerPoint |
Save
as TAG image, file format (tiff) |
SAVE
IMAGE
Save image,
at final canvas size, above, at 300-dpi, or 5 megabytes minimum, For PC.
Save file as a TIFF, PSD, EPS, or GIF.
TO
SEND BY E-MAIL
Compress
using: JPG at maximum (12), or WINZIP.
POST
AT YOUR WEBSITE FOR DOWNLOAD
Or post
at your website for us to download.
SEND
IMAGE FILE ON CD OR DISK
We prefer
if you send your image at full resolution, saved on CD or ZIP disk. Also
send a color copy, or other items for color reference, with notations
as to preference for color adjustments. WE RECOMMEND A COLOR PROOF
FOR REFERENCE.
LET
US CREATE YOUR MOUSEPAD IMAGE
We can
also scan your quality photo/logo, or other positive image, add color
background text information, for an additional set up charge of $125-$175.
Please send a layout for placement and size/type of text & logo information.
USE
ONE OF OUR MANY STOCK ART IMAGES FOR FREE
We can
insert your logo, or other positive image, and text into one of our stock
art images. We have an extensive library of art images available. Let
us know what you are looking for and we'll send thumbnails by e-mail for
your review.
IF
YOU REQUIRE FURTHER ASSISTANCE, PLEASE FEEL FREE TO CONTACT US.
For a FREE quotation
on MousePAD-vertising CLICK HERE.
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