NewAge Marketing
Frequently Asked Questions
in Campus Postering
Nationwide Network of Expert Field Professionals
NewAge provides clients with the highest quality, professional distribution and media marketing services covering a wide range of products.
This experience translates into savings and greater returns for our clients.
Campus Postering
& Flyering
College Newspapers Print & Online
College Website
Distribution
Bulk Drops


LOCATIONS

Number of locations per campus?

Answer: The number of locations varies from campus to campus. We have a recommended sampling list provided in our media kit.

How often are boards cleaned off?

Answer: It depends on the campus and the location on the campus. Some campuses are cleaned weekly, bi-weekly, monthly, etc.

List criteria for evaluating school's take-one/poster potential.

Answer: The client dictates which campuses would be a take-one/poster potential. It would depend on your target list of schools. Every client has a specific target audience (i.e. age group, major or area of the country etc.)

Can vendor provide competitive environment @ schools?

Answer: Yes.

Do you have any strong geographic territories?

Answer: All geographic territories are strong and this has been demonstrated by the responses of our existing clients.

All client test programs are performed in the New England territory: Maine-New Hampshire-Vermont-Rhode Island-Connecticut-Massachusetts. (Discounted Regional Rates Apply)

MONITORING

Who supervises program and what's their position in the company?

Answer: Marc D. Sorel - National Marketing Director/NewAge Marketing, Inc..

Who manages reps. and were is he located?

Answer: Marc D. Sorel - He is located in East Providence, Rhode Island.

Communication channels - what voluntary feedback on program is given, by vendor and reps?

Answer: There is a constant communication channel on a daily and weekly basis between the managers and the reps. The field agents give feedback on programs and report the progress for each of the postering clients. And, every month we send out a monthly newsletter. There is no direct channel of communication between the vendor and the individual reps. However, we can provide evaluation reports to our vendors upon completion of campaign.

Describe our complete quality control function.

Answer: The most important concern of our clients is regarding fulfillment or quality control. That's why we have several levels of quality control:

1. Shipping receipts

2. Nationwide Warehouse Affidavits

3. On-Campus Affidavits

4. On-Campus Wave Photos*

*Client will have to pay for the initial cost

EXPERIENCE/COMMITMENTS

Length of time company in business and how long postering?

Answer: We have been promoting college marketing campaigns for over 4 years.

For what clients have you previously run programs (postering and other)?

Answer:

New England Board of Higher Education
Audubon Expedition Institute
American University of The Caribbean
Student Conservation Association
Williams-Mystic
Okemo Mtn. Ski Resort
Ascutney Mtn. Ski Resort
American Skiing Company
Sno-Search
BEWI Productions
Ernst & Young LLP
American Diabetes Association
Media-One
Varian
TJ Maxx
Unites States Marine Corps
Complete Communications
StatSoft
Rent Net/Move.com
MicroMash
Boston Globe
TerraShare.com
CSA
AIU
YellowCabShoes.com
etc.........

How many postering programs are you currently running? What clients and products?

Answer: Varies Semester To Semester

How many schools?

Answer: It varies from client to client.

How many reps?

Answer: We have over 100 agents and the number of agents involved in any one campaign varies from client to client.

What are your reps credentials?

Answer: All of our agents are full-time professionals and their experience ranges from 5-25 years.

Compensation (flat rate/commission/both?)

Answer: Flat Rate/Fixed Fee

How many others will they run simultaneously to our campaign?

Answer: It depends on the time of the year. We run approximately 5-25 other postering clients simultaneously.

Do they work exclusively for vendor?

Answer: Our agents/reps are exclusive to our clients.

Is the rep's compensation level the same for each client?

Answer: No

Total reps for program and total schools per rep and geographic territories?

Answer: We have over 100 reps and they are broken down into several geographic territories. Our agents have anywhere from 5-50 campuses each that they are responsible for. It varies on the area.

What client references can you provide?

Answer: We pass the savings along to our clients by working directly with our clients. Please refer to client banner sponsorship ads at: http://www.collegemarketplace.com for references. In addition, we have other reports that substantiate that we have done the work. Other references available upon request.

What are your companies capabilities and client/product histories beyond take-ones for the following direct sales, on-going rep programs?

Answer: We are presently executing newspaper placement both print and online buys, targeted internet student consumer web site advertisements, college magazine sales, direct promotions, distribution bulk drops for catalogs, magazines, and brochures, mousepad and postcard distribution with client supplied advertisements, College expos etc.

DISTRIBUTION

Are you aware of respective school requirement/approval process?

Answer: Yes

What is the timing of your dual wave material distribution?

Answer: Generally for most clients, we distribute posters on a weekly basis. However, this could be adjusted according to your needs. Depending on the area, we do a consistent routine maintenance check and follow-up visits to make sure that everything is in order, uncovered, reposted,etc...

What type of shipping process do you use?

Answer: We employ all of them. Depending on the situation, we utilize each one to best suite our client's needs.

RESULTS-RESULTS-RESULTS

What are your projections for response rate?

Answer: This varies by client. Variables include the time of year, the quality of the poster, the quality of the creative; and the incentives behind each postering campaign. We have had anywhere from 1%-25% response rate depending upon the number of pieces distributed.

Can you provide monthly results/tracking by school?

Answer: Yes. However, the client must be willing to code each school's applications or make sure that in the application it requests the applicant's school, how they saw promotion, school URL, student e-mail address, etc.. that they are attending.

PAYMENT STRUCTURE

Does this include shipping?

Answer: No. All posters are shipped directly to NewAge Marketing, Inc. Headquarters at PO BOX 1170, Conway, NH 03818. For a nominal fee including postage, we coordinate entire aspect of campaign, sort posters according to number of specified waves, package, and resend the posters directly to our reps.


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