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LOCATIONS
Number of locations per
campus?
Answer: The number of locations
varies from campus to campus. We have a recommended sampling list provided
in our media kit.
How often are boards cleaned
off?
Answer: It depends on the
campus and the location on the campus. Some campuses are cleaned weekly,
bi-weekly, monthly, etc.
List criteria for evaluating
school's take-one/poster potential.
Answer: The client dictates
which campuses would be a take-one/poster potential. It would depend
on your target list of schools. Every client has a specific target audience
(i.e. age group, major or area of the country etc.)
Can vendor provide competitive
environment @ schools?
Answer: Yes.
Do you have any strong
geographic territories?
Answer: All geographic territories
are strong and this has been demonstrated by the responses of our existing
clients.
All client test programs are
performed in the New England territory: Maine-New Hampshire-Vermont-Rhode
Island-Connecticut-Massachusetts. (Discounted Regional Rates Apply)
MONITORING
Who supervises program
and what's their position in the company?
Answer: Marc D. Sorel -
National Marketing Director/NewAge Marketing, Inc..
Who manages reps. and were
is he located?
Answer: Marc D. Sorel - He
is located in East Providence, Rhode Island.
Communication channels
- what voluntary feedback on program is given, by vendor and reps?
Answer: There is a constant
communication channel on a daily and weekly basis between the managers
and the reps. The field agents give feedback on programs and report
the progress for each of the postering clients. And, every month we
send out a monthly newsletter. There is no direct channel of communication
between the vendor and the individual reps. However, we can provide
evaluation reports to our vendors upon completion of campaign.
Describe our complete quality
control function.
Answer: The most important
concern of our clients is regarding fulfillment or quality control.
That's why we have several levels of quality control:
1. Shipping receipts
2. Nationwide Warehouse
Affidavits
3. On-Campus Affidavits
4. On-Campus Wave
Photos*
*Client will have to pay for
the initial cost
EXPERIENCE/COMMITMENTS
Length of time company
in business and how long postering?
Answer: We have been promoting
college marketing campaigns for over 4 years.
For what clients have you
previously run programs (postering and other)?
Answer:
New England Board
of Higher Education
Audubon Expedition Institute
American University of The Caribbean
Student Conservation Association
Williams-Mystic
Okemo Mtn. Ski Resort
Ascutney Mtn. Ski Resort
American Skiing Company
Sno-Search
BEWI Productions
Ernst & Young LLP
American Diabetes Association
Media-One
Varian
TJ Maxx
Unites States Marine Corps
Complete Communications
StatSoft
Rent Net/Move.com
MicroMash
Boston Globe
TerraShare.com
CSA
AIU
YellowCabShoes.com
etc.........
How many postering programs
are you currently running? What clients and products?
Answer: Varies Semester To
Semester
How many schools?
Answer: It varies from client
to client.
How many reps?
Answer: We have over 100
agents and the number of agents involved in any one campaign varies
from client to client.
What are your reps credentials?
Answer: All of our agents
are full-time professionals and their experience ranges from 5-25 years.
Compensation (flat rate/commission/both?)
Answer: Flat Rate/Fixed Fee
How many others will they
run simultaneously to our campaign?
Answer: It depends on the
time of the year. We run approximately 5-25 other postering clients
simultaneously.
Do they work exclusively
for vendor?
Answer: Our agents/reps are
exclusive to our clients.
Is the rep's compensation
level the same for each client?
Answer: No
Total reps for program
and total schools per rep and geographic territories?
Answer: We have over 100
reps and they are broken down into several geographic territories. Our
agents have anywhere from 5-50 campuses each that they are responsible
for. It varies on the area.
What client references
can you provide?
Answer: We pass the savings
along to our clients by working directly with our clients. Please refer
to client banner sponsorship ads at: http://www.collegemarketplace.com
for references. In addition, we have other reports that substantiate
that we have done the work. Other references available upon request.
What are your companies
capabilities and client/product histories beyond take-ones for the following
direct sales, on-going rep programs?
Answer: We are presently
executing newspaper placement both print and online buys, targeted internet
student consumer web site advertisements, college magazine sales, direct
promotions, distribution bulk drops for catalogs, magazines, and brochures,
mousepad and postcard distribution with client supplied advertisements,
College expos etc.
DISTRIBUTION
Are you aware of respective
school requirement/approval process?
Answer: Yes
What is the timing of your
dual wave material distribution?
Answer: Generally for most
clients, we distribute posters on a weekly basis. However, this could
be adjusted according to your needs. Depending on the area, we do a
consistent routine maintenance check and follow-up visits to make sure
that everything is in order, uncovered, reposted,etc...
What type of shipping process
do you use?
Answer: We employ all of them.
Depending on the situation, we utilize each one to best suite our client's
needs.
RESULTS-RESULTS-RESULTS
What are your projections
for response rate?
Answer: This varies by client.
Variables include the time of year, the quality of the poster, the quality
of the creative; and the incentives behind each postering campaign.
We have had anywhere from 1%-25% response rate depending upon the number
of pieces distributed.
Can you provide monthly
results/tracking by school?
Answer: Yes. However, the
client must be willing to code each school's applications or make sure
that in the application it requests the applicant's school, how they
saw promotion, school URL, student e-mail address, etc.. that they are
attending.
PAYMENT
STRUCTURE
Does this include shipping?
Answer: No. All posters are
shipped directly to NewAge Marketing, Inc. Headquarters at 50 Sutton Avenue, East Providence, RI 02914. For a nominal fee including postage, we coordinate
entire aspect of campaign, sort posters according to number of specified
waves, package, and resend the posters directly to our reps.
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